Metaplanet launches a subsidiary in the US Bitcoin sector, targeting a $250 million increase.

The Japanese investment firm focusing on Bitcoin, Metaplanet, is making strides into the United States by launching Metaplanet Treasury Corp., a fully-owned subsidiary located in Florida.

In a statement released on May 1, the company indicated that this initiative represents a significant advancement in its efforts to broaden its international footprint and enhance its engagement within the Bitcoin ecosystem.

Metaplanet Treasury Corp.

This Bitcoin-centric organization aims to secure $250 million in funding through its new entity. The capital raised will strengthen its Bitcoin reserves and provide enhanced liquidity solutions for institutional clients.

According to Metaplanet’s CEO Simon Gerovich, this initiative signifies a pivotal moment for the company as it evolves into a treasury-focused entity within the Bitcoin market.

Gerovich elaborated that Florida was selected as the operational hub due to its emerging reputation as a vital hub for Bitcoin innovation. He pointed out that the new branch will enable continuous operations and facilitate the company’s growth in American financial sectors.

Metaplanet’s move into the US follows its entry in December 2024 onto the OTCQX Market under the ticker MTPLF, in addition to its existing operations in the British Virgin Islands.

With the establishment of its US subsidiary, Metaplanet reinforces its global framework, allowing it to adapt swiftly to changing market conditions.

Additionally, Metaplanet’s foray into the US is bolstered by prestigious advisory appointments. Recently, David Bailey, the CEO of Bitcoin Magazine, joined its Strategic Board of Advisors, following the earlier inclusion of Eric Trump, son of the former U.S. President.

This advisory board features influential thinkers and industry experts dedicated to promoting Bitcoin adoption and financial innovation.

Competitive landscape

Metaplanet’s US entry introduces a new competitive dynamic in the Bitcoin treasury market.

The firm is already in possession of over 5,000 BTC, making it the largest corporate Bitcoin holder in Asia.

This substantial reserve positions the company to effectively compete with major American players that are rapidly growing their Bitcoin assets. Strategy, previously known as MicroStrategy and led by Michael Saylor, holds over 553,000 BTC, valued at over $52.7 billion.

As institutional interest in Bitcoin intensifies, Metaplanet’s expansion in the US could establish it as a significant contender in the evolving landscape of digital assets.