Worldcoin Introduces a U.S. Identity Platform, Collaborates with Visa and Tinder to Broaden Digital ID Access
The identity verification platform, now named World, has officially launched in the United States, as announced in a statement on April 30.
This blockchain-driven initiative allows individuals to confirm their identity through a World ID, which is now verifiable at designated centers in six major cities, including Atlanta, Austin, Los Angeles, Miami, Nashville, and San Francisco.
The decision to expand operations in the US is part of a strategic plan to capitalize on the country’s leadership in artificial intelligence. The company believes that the US is well-positioned to adopt digital identity solutions that differentiate real people from automated systems.
American users can utilize the World App to verify their identity and receive WLD tokens, which serve as the platform’s digital currency.
The identity verification units, known as Orbs, utilize technology from NVIDIA and will be stationed in specialized World Spaces as well as certain retail partner locations, including Razer Stores.
World has highlighted that its identity verification process is designed to protect user privacy while ensuring the distinctiveness of each individual. Users who complete the verification will also gain access to a variety of features within the app, including mini-apps centered around education, finance, and community interactions.
This expansion occurs at a time when the regulatory environment in the US appears to be becoming more accommodating to emerging technologies, particularly within the AI and blockchain fields.
Conversely, this growth contrasts with the difficulties the company faces in Europe, where privacy regulators in nations such as Germany have raised concerns regarding its data collection methods.
World explores broader applications through new collaborations
In conjunction with its US launch, World has announced several significant partnerships aimed at enhancing the use of its digital identity framework. Collaborations have been established with Visa, Kalshi, Tinder (under its parent company Match Group), and Morpho.
A notable initiative is the forthcoming World Visa Card, developed through its partnership with Visa. This card, anticipated to launch later this year, will facilitate transactions in WLD and other digital currencies.
The card will be exclusively available to users who have completed the verification process.
World is also conducting a pilot program with Match Group to integrate World ID into dating platforms like Tinder. This effort seeks to enhance trust in the authenticity of user profiles on these services.
Further alliances include arrangements with Kalshi, a regulated prediction market platform, and Morpho, a decentralized lending protocol.
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