Bloomberg Expert Predicts Meta Will Lead the Way in Corporate Bitcoin Adoption

Meta might be the first significant US business to incorporate Bitcoin (BTC) into its financial statements, according to Eric Balchunas, a senior analyst focused on exchange-traded funds.

In a post on May 28 on X, Balchunas suggested that if a major corporation were to adopt Bitcoin, it would serve as a strong endorsement for others in corporate treasury management. He also expressed that it seems almost unavoidable for a significant publicly traded firm to include Bitcoin in its strategy during this cycle.

Significant Corporate Participation

Balchunas further emphasized that a single entry from Meta or a similar giant could greatly overshadow the impact that many smaller companies would have together, as institutional investors closely monitor the treasury practices of these larger entities.

He identified Meta as a likely leader in this initiative, drawing a parallel to how actor Tom Hanks’ COVID-19 diagnosis early in the pandemic made the virus feel more tangible for the public.

When questioned about why Tesla’s acquisition in 2021 did not reach the same significance, Balchunas stated that Tesla “kind of doesn’t count” for this cycle since they have not expanded their position since the last market upswing.

His commentary came after a call from Strive’s CEO, Matt Cole, urging Meta’s CEO, Mark Zuckerberg, to consider integrating a Bitcoin treasury approach.

At the 2025 Bitcoin Conference, Cole noted that cash reserves and short-term Treasuries are losing value as the M2 money supply rises, predicting that AI advancements will precipitate rapid changes in corporate structures within the S&P 500.

He wrapped up his speech with a message left on Zuckerberg’s voicemail:

“You’ve already taken step one. You’ve named your goat Bitcoin. My ask is that you take step two and adopt a bold corporate Bitcoin treasury approach and vote yes on proposal 13.”

Context of Stablecoin Discussions

Meta is also reassessing blockchain finance from another angle. Reports indicate the company is having preliminary discussions with cryptocurrency infrastructure providers about potential utilization of regulated stablecoins for international payments to creators on platforms like Instagram and others.

Sources acquainted with these discussions described Meta’s current stance as one of learning, with no particular issuer being favored.

Though still in the early phases, these conversations reflect a revitalized interest in on-chain payment systems after Meta discontinued the Diem stablecoin initiative in 2022.