Champions League runner-up PSG announces Bitcoin holdings and seeks Web3 developers.

Paris Saint-Germain revealed on May 29 that it has added Bitcoin (BTC) to its financial portfolio and plans to broaden PSG Labs to assist firms operating within the blockchain ecosystem.

At the 2025 Bitcoin Conference in Las Vegas, a representative announced that part of the club’s cash reserves was converted into Bitcoin in 2024, and the club continues to maintain this asset.

PSG Labs, described as the “Innovation Hub of Paris Saint-Germain,” highlights various cryptocurrency initiatives on its official platform.

The ventures PSG Labs intends to promote include tokenization, decentralized autonomous organizations (DAOs), non-fungible tokens (NFTs), stablecoins, custody solutions, and on-chain gaming.

The representative mentioned that the club will provide funding and market entry support to startups focusing on Bitcoin, utilizing pilots on the club’s digital platforms and leveraging its audience of over 500 million fans.

PSG’s journey into blockchain commenced in 2018 with the introduction of a fan token via Socios, the Paris Saint-Germain Fan Token. Three years later, the club entered into a multi-year sponsorship agreement with Crypto.com, which was partially compensated in the exchange’s CRO token and included collaborations in NFTs.

In February 2024, PSG made history as the first professional sports franchise to operate a validator on the Chiliz blockchain. The club committed to using all validator rewards to repurchase PSG fan tokens and hosted stadium-based hackathons at Parc des Princes to enhance Web3 development.

PSG is part of a limited number of professional sports organizations venturing into digital assets, although only a few have publicly acknowledged Bitcoin holdings. Most teams engaged with cryptocurrencies typically rely on sponsorship income, fan tokens, or NFT collectibles rather than direct investments.

By holding BTC in its financial records and engaging with Bitcoin-focused startups, PSG seeks to distinguish its sponsorship revenue from its strategic investments in innovative technologies.

The representative concluded by stating the club will strive to engage with these startups and expand its global reach through the club’s brand and infrastructure.