Summary of Penrose Discoveries | The Radix Blog

Radix has recently collaborated with Penrose Partners to comprehensively evaluate our marketing strategies and overall approach. This examination aimed to discern the effects of marketing and related factors over the past two years on our results, as well as identify necessary adjustments for improved outcomes in the future.

Upon commencing their assessment, the auditors quickly formulated two preliminary hypotheses: first, that the marketing measures at Radix may be inadequate on their own, and second, that delays in technical execution might be negatively impacting the trust and reputation of our brand.

Findings

Pleased to note some strengths in our marketing strategy, Penrose Partners highlighted that Radix has effectively nurtured strong community involvement, particularly through platforms like Discord, Telegram, and X. Our paid marketing campaigns have proven fruitful, significantly enhancing website traffic and facilitating new wallet registrations during major events, notably the “Token Trek” campaign, which correspondingly boosted trading volumes despite a limited budget. This points to a favorable trend in driven, ecosystem-oriented marketing approaches.

Nonetheless, the efficacy of these initiatives has been hampered by a scarcity of resources. With a marketing team of only four members versus an industry average of 16, our capacity to consistently roll out impactful campaigns has been constrained.

The review uncovered numerous challenges that go beyond merely executing marketing plans.

Chief among them, continual changes in strategic direction and ongoing technical delays have significantly stunted Radix’s progress. This lack of consistency has adversely affected the perception of our brand, resulting in reduced visibility compared to competitors such as Solana, Aptos, SUI, and NEAR Protocol. Additionally, having few listings on prominent exchanges has further limited our market accessibility.

Token accessibility and liquidity, already recognized as crucial areas for improvement by both community members and the team, were highlighted as ongoing issues. Current payment options and bridging solutions create noteworthy friction for new users.

Recommendations

Penrose Partners suggests several strategic changes to tackle these challenges, including increasing operational resources, especially in marketing and growth areas. They recommend prioritizing liquidity enhancements and pursuing more extensive exchange listings. In terms of marketing, the report emphasizes the need for a clearer brand identity, increased investment in strategic partnerships and events, along with a commitment to more consistent outreach efforts.

Furthermore, exploring partnerships with other Layer 1 platforms could greatly enhance our ecosystem’s growth and drive technology adoption.

Next Steps

The Radix Foundation is currently reviewing these recommendations to strategically and comprehensively address essential challenges.

Many of these insights echo both internal and community perspectives expressed over recent years, as shown in the Radix Foundation’s outlined priorities for 2025, which include boosting user and developer engagement, enhancing token accessibility, and establishing high-value partnerships to promote ecosystem expansion.

Larger initiatives, such as the new proposal concerning the Radix incentives program, align with these insights by focusing on increasing adoption through the reallocation of the stablecoin reserve to support long-term incentives and a growth fund for partnerships.

By openly sharing these initiatives and insights, we aim to involve the Radix community in comprehending the complexities and collaborative efforts required for ongoing success and growth.

In the near future, we will review which actions are feasible and how to effectively prioritize them. During this process, we encourage the community to share their feedback and suggestions. Your contributions are vital to ensure alignment between the community and the foundation regarding our broader objectives and the steps ahead.